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Digital Marketing Certification Training

CertOcean's Digital Marketing Certification training is a live, instructor-led online course. You learn in 14 live sessions (30 hours in total) with an expert instructor, work through 12 curriculum modules with hands-on assignments and keep lifetime access to the class recordings.

  • 30 hoursLive training
  • 14 sessionsWith an instructor
  • 12 modules84 topics
  • Mon, Nov 9Next batch
DM Digital MarketingLive instructor-led training
$380 $430 One-time · USD
You save$5012% off
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Course overview

About the Digital Marketing Certification training

Digital marketing training teaches you to attract, convert and keep customers online with search, social, email and analytics.

Why take digital marketing training?

  • Businesses of every size now depend on online visibility for sales and growth.
  • Demand for skilled digital marketers keeps rising.
  • Digital marketing skills are useful in almost any role, from startups to large brands.

This course includes

  • Instructor-led live sessions30 hours of live online classes: 10 sessions of 3 hours each.
  • AssignmentsEvery class is followed by practical assignments.
  • Lifetime accessKeep lifetime access to the LMS, including slides, quizzes, installation guides and class recordings.
  • 24/7 expert supportOur experts are available 24x7 and will answer your course questions as quickly as possible.
  • CertificationComplete the project, reviewed by our expert team, to receive CertOcean's Digital Marketing Professional certificate.
  • ForumUse our community forum to discuss questions and share ideas with other learners.

What you'll learn in this course

  • Understand the main channels of digital marketing
  • Plan keywords and apply on-page and off-page SEO
  • Run organic and paid social media campaigns
  • Create and manage search ads on Google
  • Run email and affiliate marketing campaigns
  • Track goals and campaign results in Google Analytics

What is digital marketing certification training?

Digital marketing certification training is a course that teaches you the strategies, tools and techniques to market a business online. It suits freshers and middle and senior managers alike. You learn how online marketing drives brand awareness and sales, and how to plan, budget, track and report on campaigns. You also work on a project, and you receive a CertOcean digital marketing certificate when you complete the course.

What are the objectives of digital marketing training?

After this course, you will be able to:

  • Understand each digital marketing technique
  • Explain how digital marketing drives branding and sales
  • Weigh the pros and cons of digital marketing for your business website
  • Use digital marketing practices, strategies and tools with confidence
  • Combine digital and offline marketing for the best results
  • Plan and manage a digital marketing budget
  • Set up tracking and reporting metrics in advance
  • Understand where digital marketing is heading

Why learn digital marketing?

Digital marketing makes a business visible online, and online visibility drives sales. Every company, small or large, now invests in being found online. As a manager or marketer, you need to know how online marketing affects sales and growth, and how to keep growing ahead of competitors.

Who should take digital marketing training?

This course is built for freshers and for middle- and senior-level managers. It teaches you to bring organic traffic to a website and to build brand and sales through digital marketing.

What are the prerequisites for digital marketing training?

You only need basic marketing knowledge and familiarity with the internet.

What are the system requirements for digital marketing training?

Any computer with a processor better than an Intel Core 2 and at least 3 GB of RAM will work.

How do the hands-on digital marketing practicals work?

We help you set up the tools you need for the practicals, including:

  • Google Analytics
  • Google Ads and Google Keyword Planner
  • Google Search Console
  • Moz Link Explorer and Moz toolbar
  • Ahrefs (free version)
  • Semrush for competitive research
  • SEO PowerSuite for link building and rank tracking
  • Mailchimp for email marketing
  • HubSpot Make My Persona
  • Unbounce for landing pages
Curriculum

Digital Marketing Certification course syllabus

12 modules · 84 topics · 30 hours of live training

Introduction to Digital Marketing 8 topics
  • Learning goal: Understand the main parts of digital and social media marketing and how they fit into a digital marketing plan.
  • Introduction to digital marketing
  • The 4Cs of digital marketing
  • Customer personas
  • Digital vs. offline marketing
  • Introduction to Google Analytics
  • Introduction to Google Search Console
  • Introduction to sales funnels
SEO and Keyword Planning 7 topics
  • Learning goal: Understand how SEO works and drive traffic to your website with keyword planning.
  • Introduction to SEO
  • Inbound vs. outbound traffic
  • Keyword planning
  • Domain authority and page authority
  • Keyword research with the Moz toolbar and other tools
  • Building a keyword research plan
On-Page SEO 10 topics
  • Learning goal: Drive organic traffic to your website with on-page SEO and Google Search Console.
  • How Google Search works
  • On-page SEO
  • Optimizing text
  • Optimizing images and meta tags
  • URL structure
  • Redirects
  • Handling duplicate content
  • Site speed
  • Using Google Search Console for on-page SEO
Off-Page SEO 8 topics
  • Learning goal: Drive traffic to your website with link building and other off-page techniques.
  • Off-page SEO
  • Link building techniques
  • How to earn backlinks
  • Using media and PR for backlinks
  • Internal linking
  • Using Google Search Console for off-page SEO
  • Tracking keyword rankings with SEO PowerSuite
Social Media Marketing I: Organic Social 7 topics
  • Learning goal: Build an audience and drive traffic with organic social media marketing.
  • Social media strategy and goals
  • Choosing the right platforms
  • Content planning and scheduling
  • Organic marketing on Facebook, Instagram, LinkedIn, X and YouTube
  • Community management and engagement
  • Measuring organic social performance
Social Media Marketing II: Paid Social 6 topics
  • Learning goal: Bring paid traffic to your website with social media ads.
  • Running ads on YouTube
  • Running ads on Facebook
  • Running ads on X (Twitter)
  • Running ads on LinkedIn
  • Tracking paid campaigns with UTM tags and Google Analytics
Search Engine Marketing with Google Ads 6 topics
  • Learning goal: Increase your website's visibility with paid search and display advertising.
  • Sources of paid traffic
  • Display advertising
  • Introduction to Google Search ads
  • Creating ads in Google Ads
  • Creating and managing ad campaigns
Email Marketing 9 topics
  • Learning goal: Use email marketing to grow sales.
  • Introduction to email marketing
  • The email marketing cycle
  • Building an email list
  • Creating a lead magnet
  • Setting up a squeeze page
  • Effective content strategy
  • Avoiding spam filters
  • Tips to improve conversions
Affiliate Marketing 5 topics
  • Learning goal: Use affiliate marketing strategies to bring more customers to a website.
  • Introduction to affiliate marketing
  • How affiliate marketing works
  • Setting up and running an affiliate program
  • Earning money as a blogger with affiliate marketing
Understanding Google Analytics 6 topics
  • Learning goal: Learn the key parts of Google Analytics and the dimensions and metrics that matter for a website.
  • Introduction to Google Analytics
  • Understanding visitor behavior
  • Introduction to landing pages and sales funnels
  • Heat maps
  • Creating an effective landing page with Unbounce
Mastering Google Analytics I 8 topics
  • Learning goal: Set up conversions in Google Analytics and track your website's performance.
  • Conversions and key events
  • Multi-channel funnels and attribution
  • Tracking website performance
  • Optimizing campaign performance
  • Ecommerce analytics
  • Google Ads analytics
  • Tracking form submissions and clicks with events
Mastering Google Analytics II 4 topics
  • Learning goal: Lower costs and grow revenue with analytics, funnels and competitive analysis.
  • Ecommerce tracking in Google Analytics
  • Competitive analysis tools
  • Learning from your competitors

Get the detailed syllabus

Receive the full module plan, batch timings and a call with an advisor who can answer your exam questions.

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Upcoming batches

Next Digital Marketing Certification batches

Live online classes with an instructor, 9:00 AM to 5:00 PM Eastern Time (ET).

Weekday batch

Starts Monday, November 9

Starts tomorrow · Live online

Enroll
Weekend batch

Starts Saturday, November 14

Starts in 6 days · Live online

Enroll
Flexible

Need another date or time?

Ask for a private or custom schedule.

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Sample certificate
Certification

Earn your Digital Marketing Certification certificate

  • Certificate of completionIssued by CertOcean when you finish the training and assignments.
  • Show it to employersAdd it to your LinkedIn profile and resume.
Start your certification
Learner reviews

Why learners choose CertOcean

Rated Excellent · 4.9 out of 5 on Trustpilot
The training curriculum was great. CertOcean provided me everything required to obtain my CISM. They're excellent!
Laxmi Haya Vadan KaramcheduUnited States · CISMVerified
Very resourceful company, I passed my PMP exam at first attempt, highly recommended.
IjeomaCanada · PMPVerified
Great training support! Helped me pass several certifications.
Cozumel TyUnited StatesVerified
  • US, Canada and UK hoursClasses set around your working day
  • Expert instructorsWorking professionals in your field
  • Career supportResume and interview help
FAQ

Digital Marketing Certification course FAQs

Can't find your answer? A course advisor can help with the syllabus, batch dates and exam questions.

How much does the Digital Marketing Certification course cost?

The Digital Marketing Certification training costs $380, down from the regular $430 (you save 12%). It is a one-time payment in US dollars, and you can pay securely by card or PayPal.

How long is the Digital Marketing Certification course, and when does it start?

The course runs for 30 hours of live, instructor-led online training across 14 sessions. Weekend and weekday batches are available, and the next batch starts on Monday, November 9, 2026.

What if I miss a digital marketing class?

You can watch the class recording in your LMS or join the same session in the next live batch, so you never miss any content.

Who are the instructors for CertOcean's digital marketing course?

All our instructors have at least 10 to 12 years of industry experience and keep their skills up to date.

Can I attend a free demo class before enrolling?

Yes. Ask for a free demo class through the form on this page or on WhatsApp, and we will invite you to a live session with a trainer before you pay. You can also watch a sample class recording to see how our classes run.

Who can I contact with questions about the digital marketing course?

Call CertOcean at +1 805 200 4058 or email support@certocean.com.

Will I get a certificate after the Digital Marketing Certification training?

Yes. You receive a CertOcean certificate of completion when you finish the training.

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Digital Marketing Certification

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